Why is performance important? There are few reasons. The simplest to explain is abandoned visits. In the world where a visitor may be as expensive as £5 in Ad spend, letting people give up on your website because it loads 5 seconds or longer is very wasteful.
Secondly, Google takes notice of slow loading websites and ranks them lower.
Blue Star London worked on number of performance optimisation projects and below is the summary of what can be done to improve performance of most WordPress websites.
The simplest way to assess current performance of a website is to test it in GTmetrix. When running a test it is important to specify location as London – otherwise test results will be misleading.
GTmetrix shows observed performance as well as results from Google PageSpeed and Yahoo YSlow test tools. Both generate some useful suggestions.
In some more complex cases plugins are the cause of slow performance as they can overuse WordPress AJAX API. Such cases require detailed investigation that is not always justified in terms of cost / benefit.
Blue Star London offers WordPress optimisation service. Basic level of performance optimisation is complimentary to clients of our web hosting service and costs £70+VAT otherwise.
Detailed analysis is charged at time and material basis at our standard service rates.
If you are interested, send us a message. The initial investigation is FREE of charge.