Email service is a critical part of modern business infrastructure. Emails are key for communicating with customers, leads, employees, contractors, and suppliers. Heavyweights such as banks, insurance companies and government agencies use emails to communicate with businesses.
If you are just starting business, it is tempting to use your personal mailbox for everything. Many businesses are happy to advertise emails like email@example.com and firstname.lastname@example.org . Surprisingly, such mailboxes often work very well.
It is the best practice is to avoid using personal mailbox services like Gmail and Hotmail:
What should you expect from a typical business email service:
Email is one of the most popular internet services and there are thousands of providers offering high quality business email service.
Before we look at recommendations, it is important to define criteria for selecting a high-quality business email service.
At Blue Star London we are big fans of Microsoft 365. As an alternative, we recommend Google Workspace (a business version of Gmail) and Zoho Mail.
For businesses with most basic needs, we resell email service provided by Blue Star Host.
Finally, one of popular budget options is MXroute. They only offer small mailboxes, but you can have a lot of them. Their key advantage is that they work very hard to ensure high email deliverability.
If you are using some other service, look at the comparison table below and decide for yourself if it is time to upgrade.
|Criteria||Microsoft 365||Google Workspace||Zoho Mail||Blue Star Host||MXroute|
|Price||£3.80+||£4.60+||From FREE||From FREE||$3.75+|
|Deliverability||Very good||Very good||Good||OK||Very good|
|Spam protection||Very good||Very good||Very good||OK|
|Desktop client||Very good||None||None||None||None|
|Mobile app||Very good||Very good||Good|
If you are not using any of sevices mentioned in this article, we are happy to assist you with review of your setup and discuss your current situation and how your experinece with business emails can be improved.